Aerial Advertising Stunts Grab the Crowd's Attention

A series of experiments were carried out to determine whether white or black type made the more attractive display advertisements. The background for the white type was gray in some cases, but in most cases it was black. On part of the sheets black letters on white background and white letters on black background were shown. In other cases one half of the sheet had a black background, with words in white type, and the other half of the sheet had a white background with words in black type. The final results showed that the black letters on a white background were seen oftener than the white type on a black background. In the first case it would be called an irrelevant illustration; in the second case it is relevant. There have been several investigations carried on to determine the relative attention value of relevant and irrelevant illustrations. Similarly there are many illustrations produced and inserted in advertisements because they are supposed to assist the perception. To one unacquainted with the illustration and with the goods advertised, the illustration is no illustration at all. Not only that, but an illustration may distract the viewer from the actual message.

The Psychology of Advertising and Marketing

The answer, of course, is your advertising message, flying high in the air for all to see. Many people associate aerial advertising stunts with major outdoor events, such as sporting events and concerts. One of the most common forms of aerial advertising involves the use of fixed-wing aircraft to tow or create a message, usually a banner or other form of mobile messaging. Flying Billboards:Unlike roadside billboards, aerial billboards are not secured to an existing structure. Skywriting also delivers a lower cost per thousand than other forms of advertising media. In addition to fixed-wing aircraft, aerial advertising messaging can be delivered over your target audience by a number of other aircraft, including indoor and outdoor blimps, hot air balloons, helicopters (helicopters can tow even larger aerial billboards than fixed-wing aircraft), kites and many others.